Wesley Snacks

Wesley Snacks

Concept

My partner and I have a banana loving dog named Wesley. We started making him dog treats using bananas and peanut butter. He loved them and we decided to name them Wesley Snacks. They are a healthy alternative to traditional empty-calorie dog biscuits and they smell delicious too.

Solution

We decided to brand Wesley Snacks in a fun colorful way. This was achieved with vibrant tones paired with a neutral substrate. It was emphasized further by our playful pattern designs and whole food-based advertising.

Duration

11/2020 to 12/2020

Category

Branding & Packaging

Co-Designer

Alexis Barros

Audience

Dog owners, ages
30-40, with median to high income.

Tools

Adobe Illustrator
Adobe Photoshop
Adobe After Effects

RGB 66, 136, 51
HEX 428833
PAN 2424 U
RGB 209, 0, 27
HEX D1001B
PAN 3517 U
RGB 0, 89, 150
HEX 005996
PAN 2196 U
RGB 0,0,0
HEX 000000
PAN BLK6U
RGB 213, 188, 170
HEX D5BCAA
PAN 7590 U
RGB 213, 188, 170
HEX D5BCAA
PAN 7590 U
Typeface: Sofia Pro
Weights: Extra Light Italic, Regular,
                 Regular Italic, Semi-bold, Black

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