Maximus Knife Co.

Maximus Knife Co.

Concept

Maximus Knives is a direct-to-consumer kitchen knife brand geared towards professional chefs and advanced-level home cooks. The knives are meant to be highly customizable for those who use knives for many hours every day.

Solution

Creating a brand that has a style and product that appeals to the professional chefs’ wants and needs. The hand-lettered custom logo is inspired by the precision knife cutting skills chefs have. Adding to the experience is the premium packaging for the premium knife.

Duration

03/2020 to 04/2020

Category

Branding, Packaging & Logo design

Course

Advanced Typography

Audience

Professional chefs and advanced at home cooks.

Tools

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma

Instructor

Sean Bacon

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