Vroom Cold Brew

Vroom Cold Brew

Concept

Vroom is a cold brew direct to consumer company with subscription services offered. Focused on using less packaging, Vroom provides a quality organic fairtrade product. Vroom strives to better the people it interacts with while supporting the hardworking coffee farmers of the world.

Solution

Vroom was styled in a Dada-inspired way to convey a non-conventional brand that has many priorities. The choice to use sustainable packaging further contributes to the brand’s commitments. Collages mixed with large typographic elements visually sets the brand apart from its competition.   

Duration

03/2020 to 04/2020

Category

Branding & Packaging

Course

Branding &
Packaging Design

Audience

Working adults ages 25-40 median income.

Tools

Adobe Illustrator
Adobe Photoshop
Adobe Xd
Adobe After Effects

Instructor

Candice Lopez &
Bradford Prairie
TYPEFACE: OH NO OBVIOUSLY
WEIGHTS: THIN, LIGHT, REGULAR
                 MEDIUM, SEMI-BOLD
                  BOLD, BLACK, SUPER

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