Pop Pop was my family’s name for my grandfather growing up in West Chester, PA. A smaller suburb of Philadelphia. While growing up I enjoyed going out to lunch with my Pop Pop. My favorite thing to order was a cheesesteak with fries and being so close to Philly they were good cheesesteaks. I wanted to create a brand around this memory and honor my Pop Pop and also delicious Philly cheesesteaks.
I set out to create a brand that would achieve my goal. I started by choosing to make Pop Pop’s a food truck brand operating in my new home San Diego, CA. There are not many places to get a cheesesteak in San Diego. However, I don’t think it’s because of a lack of demand, San Diegans love their meat and cheese combos too (California Burrito)! The “edible” color palette and Philly slang copywriting paired with a custom icon system creates a recognizable style that differentiates from the competition.