Lavendel is a retreat spa hotel located in the countryside of Solvang, California. The hotel centers around plant life, relaxation, and sustainability. At Lavendel the guests will reconnect with nature while nurturing their body and mind. The branding for Lavendel needed to be sustainable, and simplistic.
I focused on the use of only natural elements like unbleached paper and plantable business cards. To further emphasize being environmentally conscious I also chose to use bar toiletries and avoided using plastic. These environmentally friendly design aspects pair well with the brands light floral patterning and elegant custom logo.
